Today,Watch Exotic Forbidden Pleasures Online Oct. 5, is James Bond Day. Regardless of how you feel about fabricated brand holidays, the imminent arrival of a new Bond movie means thisJames Bond Day brings a treat.

That treat takes the form of a poster. The very first poster, in fact, for No Time To Die. It isn't the most revealing look, but it's our first taste of what is sure to be a months-long marketing campaign for star Daniel Craig's fifth journey as the British super-spy.

The poster doesn't have much to tell us about what's ahead for Mr. Bond. It's just Craig wearing a tuxedo and standing in front of a pitted wall covered in fading blue paint. He's wearing a concerned expression as he stares at something outside the frame.

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No Time To Diepicks up after Bond's retirement from active service. He's pulled back into a life of intrigue when his old CIA pal Felix Leiter (Jeffrey Wright) shows up looking for help tracking down a missing scientist.

Newcomer Lashana Lynch will reportedly be taking on Bond's old "Agent 007" callsign in No Time To Die, perhaps as part of an eventual (or imminent?) franchise baton-passing. But this first poster is all Craig.

Stay tuned for plenty more as No Time To Die's April 2020 release gets closer and closer.

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