They say any publicity is Watch Suicide Squad Onlinegood publicity -- and it appears Seth Rogen is a firm believer in the expression.

Earlier in the week, journalist Ashley Feinberg tweeted out a selection of one-star reviews for Rogen's new superhero comedy The Boys.

"The Boysshould really just use its one-star reviews as promo material," she wrote.

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Here's a close-up of a couple of those.

Feinberg's tweet, at the time of writing, has 1.6K shares and over 9,000 likes.

Enough, as it turned out, for Rogen -- who is the co-creator of The Boys-- to take notice (and her idea seriously).

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Rogen retweeted Feinberg's one-star Amazon review roundup on Tuesday night, and it's already been shared 6,000 times.

Looks any publicity really canbe good publicity.